Planters and Landscaped Beds
The BBB Main Street Design Committee encourages and recommends the following:

  • The use of various sizes of attractive cast iron or masonry planters to enhance property/store fronts. First floor window boxes may be considered after consulting with the Design Committee. (Recommended designs and styles are available in the Design Library at the BBB Office.)
  • The use of seasonal, all natural plant material is recommended. Maintenance is key— water and weed regularly.
  • During the growing season promptly, remove faded/dead flowers and plantings from planters, replace as needed.
  • For the holiday and winter season, evergreen cuttings and other colorful all natural plant material are recommended decorations for the planters.
  • Avoid the use of dried, artificial or plastic plants or vines.

Flags and Banners
The BBB Main Street Design Committee encourages and recommends the following:

  • Flags and banners are terrific tools to create awareness and advertise your store. Flags and banners move with the winds creating kinetic energy and attracting the eye of passerby.
  • Flags and banners can be rotated on a regular basis to continuously emphasis that “something new is going on.” Specials and unique events can be advertised through new designs and color schemes.
  • Flags and banners should be customized for each store. Purchasing generic designs will give your store a generic look and not create the interest you desire.]

Construction and Renovation Guidelines
The BBB Main Street Design Committee encourages and recommends the following:

  • While construction and renovation projects are underway, avoid placing plain paper or unpainted plywood over windows.
  • Keep windows open so that the public is aware of progress and the fact that a new enterprise is coming.
  • If covering windows is required, use the covering as an opportunity to advertise. Alert the public with a tasteful “Coming Soon” or “Opening Soon” sign. Decoratively patterned or colored paper can also be substituted.
  • During the construction and renovation phase, avoid placing dumpsters in front of the building, whether in the street or on the sidewalk for an extended period of time. If at all possible, keep dumpsters and construction rubble out of sign for the sake of both the appearance of the streetscape and safety of pedestrians.

Display Windows
The BBB Main Street Design Committee encourages and recommends the following.

  • When designing a window display, “less is more” is a good rule-of-thumb to follow. Allow customers to focus on a few objects and a simple concept—visual clutter is overwhelming.
  • Remember to create intrigue and appeal when decorating your window.
  • Handwritten paper signs that cover more than 20% of the display window actually detract from shop visibility and do not look professional.
  • Change window displays frequently (every 4-6 weeks) and design them to be appropriate to the season. Merchandising to the street is essential to attracting customers.